The 'flights' are every 30 minutes, and as recommended, we arrived half an hour early and had a security check: bag search, and no sharp objects or glass bottles allowed. Once cleared, we went through to the upper deck to wait for boarding and take photos.
1352: As the previous ride nears its end and the pod glides down to the lower level, seating on the upper deck is abandoned as passengers flock towards the entrance gate.
The verdict: Fun, with stunning views that give a new perspective on Brighton, and not at all scarey. A valuable addition to the town's attractions, and a key element in the seafront's ongoing regeneration.
The i360 is open 1000 – 2200 in summer (2000 in winter). Basic adult price is £15, but concessions are available and there are discounts for advance booking. The pod is available for private hire.